i've siad this since day 1.
chandler played it wrong
aspinall also played it wrong.
OP is right, the ONLY leverage this dumbASS has, is to keep FIGHTING, and keep WINNING. anything else, his tweets, his lame ass work out videos, his lame ass persona, his lame ass "Oh I'm a british bloke, look at me ye fans," no one gives a fucking shit. UFC knows it, Jones knows it, the only ones that don't are ironically, the hardcores because they still believe. aspinalls ONLY leverage was to fight WAY MORE, to make it undeniable that his is the GOAT. instead he sits on a lame ass win over curtis blaydes, a YEAR ago. Make it make sense homie. Aspinall and his crew, UFC, are all to blame. But Aspinall first and foremost, because he should have had the fucking room reading abilities to see that this isn't how this fight happens. he's a doofus, he has no brains, and will get exposed in the future. 100%.