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I agree. Also, requiring a subscription just to buy a PPVs discourages casuals and curiosity seekers.
100% paywall to a paywall is just dumb. But that also brings up a whole other problem which is even without that, a $70 price tag is a big turn off for anybody not committed to the sport already.
They’re stunting the growth of the sport and pushing away potential consumers before they even start. Making it easier to access both by design and by pricetag makes it far more approachable for new fans, thus growing the sport. UFC is shooting itself in the foot in every way with their archaic ppv model.