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Exactly. And we're going to see tons of McGregor vs Khabib commercials aired during all of UFC 228.
Conor will probably eventually do some interviews and a press conference during fight week, and that will be enough to hype the fight to sell ~1.5M PPV buys. Conor probably doesn't feel it's worth sacrificing all that time to sell an extra 500k buys, when he needs to focus on training.
There is absolutely no way on earth that it sells 1.5m PPV