I know the excuses... "The fight doesn't need promo it sells itself" "The dolly footage is enough" "The fight doesn't need a world tour, it sells itself" I'm not sure guys, I think these excuses stink. These fights come around once every lifetime. I understand Conor vs a milkman would sell PPV, but Conor vs an undefeated, beast of grappler will sell even more. All of the Conor haters will truly tune in knowing that he's a heavy underdog, the Conor lovers will tune in hoping for him to yet again play David in the story of Goliath. Of course this fight will sell, it will sell with no promotion, but the idea that they shouldn't pour Mayweather/Pacquiao levels of buildup into this card is just stupid. Shove it down mainstream media's throat, get every possible casual you can. I haven't seen one interview with Khabib since his last fight, I haven't seen one clip of Conor since being in a courtroom. STEP IT THE FUCK UP.