Has MMA or even boxing truly ever been about the most talented fighter???? The biggest MMA events ever in its history put on around the world aren't topped by the best of the best. Its matches like Sapp vs Akebono or Lesnar or Conor fight the US that bring the people to TV set. Always has been and probably always will be. I don't think anything has really changed on that front. Entertainment is always going to be part of this sport and most popular sports for that matter. Yes, more popular fighters will get better billing and at times jump lines for title shots. It is what it is and if your a promoter/owner of org you'd do the same thing simply because of money and for the betterment of the org itself long term. You won't be business long if your not catering to what a lot of your fans want to see. Look at sports like Baseball or Football, rules and balls are configured to promote scoring that fans want to see. Even stadiums configured for home runs or pitching occurs in baseball.