- Joined
- Sep 24, 2007
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I highly doubt having some staffer shit out a fluff piece on their website is prohibitively expensive. Not to mention that no legitimate business would cut off their nose to spite their face like that.
Every tiny space on the front page of a site that gets that kind of traffic has massive value. It's not what it "costs them", it's the value of that space. Promoting their...you know...gazillion other sports they cover AND continue to hold broadcast rights going forward for isn't "cutting off their nose".
Or are you under the impression that ESPN "just couldn't find anything else to put on the website"?