- Joined
- Aug 8, 2013
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I hate to think what's going to happen for him when he finds out he doesn't have a viable brandI think this will drastically hurt his legacy in the long run and fans and media wont forget. Especially if Tom keeps on winning and defending his belt. The more success Tom has the worse this will look for Jon.
Jon keeps talking about this "brand" he's building which is Jon Jones post fighting, him being goat and undefeated is something important in that respect, to elevate his brand. It's very very clear he's terrified to fight Tim and lose and hurt his brand.
I get what Jon is doing in avoiding to fight Tom and it makes sense for his brand. But this will go down as the biggest and most clear ducks in MMA history. And it could hurt his brand too.
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