News Francis Ngannou's MMA Return Vs Renan Ferreira + Co-Main: Cris Cyborg vs Larissa Pacheco Announced

[avenue94]

Oh well, yeah, but I was looking at it from a promoters point of view.
Furys Undertaker impression guaranteed box office sales for the future.
Nothing about Ngannou tells me long term investment from a promoters point of view.

Sure, but no promoter thinks long term. It's a boom/bust business, you don't really get steady revenue. The UFC is the obvious partial exception, but even for them, they are at the mercy of PPV draws emerging semi-randomly. It's no different than the entertainment business in that respect.