I'm not in the US, and uh...you realize sports outside of the US are MORE like what you're saying, right?
Are you actually that stupid that you do not notice that sports promotions primarily have athletes that pander to the target demographic? Do you think that sports teams limit the amount of foreigners on a roster for shits and giggles?
Do you even watch MMA in other countries? Or even other combat sports? Like my god, turn on Rizin or KSW once in a while and see how fucking stupid you sound. Literally prize fighting has always been booked like "pro wrestling" - they come from the same lineage of promoters dumb ass.
I also love how you're saying this when we both know you have no background in marketing whatsoever. Your statement about the US doesn't even make sense, as its literally the leading figure in sports marketing and has been for years - and most companies in other countries that saw major spikes in monetization literally come from copying marketing tactics from the US. But again, you are a plumber who talks out of his ass.