The realization is mixed reality is the future over phones and phones have run their course there is really not much they could add without creating privacy issues and most will not translate to a lot of sales. Mix Reality is the future in what form who knows but it is largely felt for mobile phone providers the only way forward. So Samsung realizing this as well as Google are working together much like the rumor deal Steam has with Apple.
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While the world waits for Apple to finally tear off the band-aid and
let us know what mixed, virtual, or augmented reality device it's been working on all of these years, Samsung took the opportunity during its
2023 Galaxy Unpacked event to tease something very slightly more concrete.
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At the very end of the event, the device maker brought executives onstage from Qualcomm and Google. The trio then announced... something.
Apparently none of the companies were ready to share details just yet about their collaboration -- only that they are indeed collaborating.
They clearly wanted to make it known that they're a strongly aligned triumvirate, all heavily invested in both Android and integrating XR content and hardware into their apps and devices.
Of course, none of the three are exactly novices when it comes to VR/AR hardware and software. Qualcomm could be considered the most recent entrant into the arena, and it's already got accomplishments under its belt like designing the
Snapdragon XR2+ Gen 1 Platform for the Meta Quest Pro.
Also: Should you pre-order HTC's VIVE XR Elite headset?
Meanwhile, Google is probably best known in the space for
designing the Google Cardboard, a literal piece of cardboard that, when folded into the shape of a headset and combined with a smartphone, could be used to create shockingly compelling VR experiences. That product, if you can even call it that, debuted all the way back in 2014 and is long since defunct, as is its follow-up, the
far more technically capable Google Daydream headset. Despite stepping away from smartphone-based VR, the search giant continued to heavily integrate AR functionality into apps like Google Maps, Google Lens, and
its ARCore platform."
https://www.zdnet.com/article/samsu...ership-ahead-of-apples-rumored-headset-debut/