The UFC has revealed their list of the top-selling fighters in the UFC store in 2024 .

[loisestrad]

It's written in the title UFC Store and some guys are talking PPV and numbers of fight....

Numbers of fights obviously have an impact on the sale, as people are more likely to buy your merch when you're fighting

 

[Gamboal]

This is why the UFC rightfully refuse to pay Jon Jones even 10m for a single fight (he wants over 20m!!).

He's not even their biggest American fighter in terms of popularity in predominantly an American marketplace (their store).

 

[Doctor Grudge]

Not surprised by Alex given his activity level. Kind of shocked by the rest. Max fought on the same card headlined by Alex so how do you distinguish that exactly?

Jon fought once this year and we know he's a high medium draw at best.

Aljamain Sterling said the PPV numbers for his fight against Sean wasn't worth the quick turnaround back in 2023. It makes you wonder.

Is the UFC starving for big pay-per-view movers? You decide

Has nothing to do with PPV. You high?

 

[Chayanne]

USA fighters sell best, except Pereira

 

[Dr Fong]

This is why the UFC rightfully refuse to pay Jon Jones even 10m for a single fight (he wants over 20m!!).

He's not even their biggest American fighter in terms of popularity in predominantly an American marketplace (their store).

Being inactive and a sociopathic criminal woman beater is going to impact your merch sales. Look on here, apart from a few nutcases, nobody likes Jones enough to pay money to walk around draped in his image. The casual audience is different but it is still influenced by similar dynamics.

It's not like Poatan, where seemingly 95% of this forum wants to apply to be his personal fluffer/Iraqi Information Minister to deflect any questions about why he is the most protected fighter in history and why he is ducking Ankalaev.

But people still show up to watch Jones fight.

 

[Chayanne]

Given the number of usa fighters that sell the most, the question is, are usa fans the ones paying the most in the world for ppv?

 

[Thepaintbucket]

Has nothing to do with PPV. You high?

Yes

 

[Doctor Grudge]

Yes

Then pass that ish

 

[Elvis.]

115$ for a pair of the ugliest shorts of all time

 

[Leonard Haid]

The UFC Store is Americacentric, meaning that, for example, even though Islam and Khamzat are among the world's most popular fighters, their world fanbase is unlikely to pay what is to them exhorbitant prices and shipping fees for UFC store products, and I really doubt that the UFC Store ships to Dagestan, Chechnya, and the rest of Russia. Of course 4 of the 5 most popular UFC fighters - based on UFC Store sales - are American as I'm guessing that the majority of UFC store sales are to Americans.

Who has the most social media followers is more telling, but you'd have to include all social media followers in the respective followers' native languages as well. China, for example, has at least 6 popular social media platforms which are only in Chinese.

 

[Ozze]

Wonder what's the cut they get for each merch. Maybe 20%?

 

[Karate Kid]

hope O'Malley doesn't see this it'll just perpetuate the amount of colours he borrows from the spectrum to add on his cornrows to the lead up of a fight

 

[PeterGriffin]

Honestly, I still expected Conor to make the list. His fan base and Jon's are basically one and the same.

Hopefully the fighters are getting the lion's share of the merchandise revenues.

 

[jeskola]

Wonder what's the cut they get for each merch. Maybe 20%?

A fistful of these bad boys

 

[skylolow]

MMA marketing in the clothing department throughout history has not been good. Literally, 98% of what they put out is not anything anyone would wear. A few clothing brands that use to play in this market had a few nice looking shirts but even them for the most part it was a damn mess most of the time.

I have hard time believing they are killing it in the merch department of the UFC.

 

[Pechan]

Who the fuck is wearing a Jon Jones shirt?

 

[Hymen Crusher]

I truly don't know how they sell these shorts. You can't wear them when you grapple people would laugh at you. Do you just cosplay in the mirror throwing left hooks like Alex.

 

[AmonTobin]

The Payton Talbott merch should catch on any day now.

 

[m249viking]

Not surprised by Alex given his activity level. Kind of shocked by the rest. Max fought on the same card headlined by Alex so how do you distinguish that exactly?

Jon fought once this year and we know he's a high medium draw at best.

Aljamain Sterling said the PPV numbers for his fight against Sean wasn't worth the quick turnaround back in 2023. It makes you wonder.

Is the UFC starving for big pay-per-view movers? You decide

Maybe work on your reading comprehension?

 

[markys00]

Fighter: I bet I can expect my fair cut of the merch sales as an independent contractor

Dana:

Well then youd be a dumbass. You said it yourself, youre an independent contractor