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Sean O'Malley is not a big star and can't carry UFC 306 by himself. As we already know ticket sells are abysmal and the UFC stands to lose big on this event.
UFC 292, Sterling vs O'Malley
UFC 299, O'Malley vs Vera 2
First, if you remember Aljo mentioned that he was shocked at how bad 292 sold. Also Dana never mentioned ppv numbers for these two events neither. This tells you everything you need to know imo. He'd be the first one to brag if they did anything worth while.
I personally feel that the UFC over estimated O'Malley's star power and they're gonna lose big on this event imo.
I agree. He just doesn't have the charisma. Fortunately or Unfortunately, in this business you need either a WWE-type polarizing personality with mic skills, you need to be unbeatable and really attractive, and all 3 would be even better. But cosplaying a colored-hair gaming pimp or whatever doesn't command the stage like others who will remain nameless.
The UFC probably did over estimate O'malley's star power. But I think that they've shifted to a longer-term horizon for his peak drawing power in hopes that his 14yo fans will grow up and start buying PPVs. I think he'll lose either in the octagon, he'll lose his luster or he'll lose both before he ever reaches a drawing power that's worth bragging about.