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Sean O'Malley is not a big star and can't carry UFC 306 by himself. As we already know ticket sells are abysmal and the UFC stands to lose big on this event.
UFC 292, Sterling vs O'Malley
UFC 299, O'Malley vs Vera 2
First, if you remember Aljo mentioned that he was shocked at how bad 292 sold. Also Dana never mentioned ppv numbers for these two events neither. This tells you everything you need to know imo. He'd be the first one to brag if they did anything worth while.
I personally feel that the UFC over estimated O'Malley's star power and they're gonna lose big on this event imo.
O'Malley isn't a star but he's very popular. He's in the MMA world a household name for sure. He's not a Jon Jones or Khabib type name but he's a bigger draw than Dricus, Belal, Topuria or Pantoja. It's debatable with Poatan and Islam I guess. He's also younger than almost everyone I just named and has an exciting style. I dont think he's ever had an opponent, buildup, presser, incident etc. To help get him over yet but I feel like if he gets through Merab impressively, Sean vs Umar will be a big deal.
(Where is the Dom SMH emoji?)