Sherdog does not reflect the MMA community.
It is it's own echo chamber.
I did a quick google.
https://blackbeltmag.com/one-champion-viewer-stats
Per the report, Asia’s largest sports media property sits second in the world for total video views, behind only the National Basketball Association (NBA), and it far outpaces any other sports property in terms of growth over the past year.
ONE amassed nearly 14 billion total video views across the social media platforms, compared to the
UFC, which rounded out the top five with just over 6.6 billion.
Both martial arts organizations saw continued growth in terms of followers in 2021. ONE saw a 24% growth, with the UFC growing by 19%.
Nielsen also posted the global cumulative reach for sports properties.
“Whilst social media followers and video views continue to grow, the strength of TV as a primary source of content consumption still endures,” the report said.
ONE reached the top five in global cumulative TV reach with 406 million, while the UFC came in at number nine with 259 million.
“TV broadcast remains strong and continues to deliver high viewership, but growth is largely driven by digital and social video consumption. It is paramount for sports organizations to develop a dynamic video strategy, thereby increasing the reach of their property,” the report’s summary stated.