- Joined
- Nov 30, 2021
- Messages
- 3,128
- Reaction score
- 9,677
You know, it's interesting... Between 1954 and 1964, two seminal works in media theory were released. One is Jack Ellul's The Technological Society (1954 in French, 1964 in English) and Marshall McLuhan's Understanding Media. They both were, broadly, talking about the expansion of technology and how it shaped human endeavour. McLuhan was kind of optimistic - he thought that the growth of technology was allowing for an "extension of man" as he put it - that what technology did was extend the ability of humans to project their inner and outer capabilities. To some extent, he was right.
Ellul isn't really talked about as much on this, but he viewed the same phenomenon and outlined what he called "technique" which was the series of practices people come up with to make use of technology more efficient. The thing is, he says that we don't organize machines around us - through the countless instances of technique, we organize ourselves, and society, to the capabilities of the machine. Old homes are torn down to be replaced by factory towns, people become more sedentary to sit glued to a TV, people shape their lives and the very wiring of their brains to conform to the affordances of that constant connection. In the 50's, Ellul was basically arguing "The machine doesn't serve you - whatever you think is happening, your whole life shapes around the machine."
Thing is, I think Ellul was ultimately right, not McLuhan. And what's happening now... We're now looking at an advancement in technology which doesn't just allow for the extension of mental labour to farther places, or speeds it up - it outsources mental labour to such an extent that it may not just be a difference in degree, but a difference in kind. If I want to see big anime tiddies online, I don't have to search for art created by humans, whether it be on a pencil and a pad or using all sorts of digital tools to create it yourself - I can ask the AI to create it, and I can tell it to make those anime tiddies jiggle exactly how I want. That's a comic example, but if it writes for us, draws for us, animates for us... What's novel realms (as per the OP's post) are going to be outsourced to the machine? That outsourcing of intricate, even artistic labour, is going to change the type of "technique" by which we organize our society in ways we've never dealt with. What happens when the machine doesn't make us dig a better hole or travel greater distances - but makes it so we no longer have to exercise our minds to create things? That's a scary thought - and what Ellul style technique might arise from it is deeply troubling.
Ellul isn't really talked about as much on this, but he viewed the same phenomenon and outlined what he called "technique" which was the series of practices people come up with to make use of technology more efficient. The thing is, he says that we don't organize machines around us - through the countless instances of technique, we organize ourselves, and society, to the capabilities of the machine. Old homes are torn down to be replaced by factory towns, people become more sedentary to sit glued to a TV, people shape their lives and the very wiring of their brains to conform to the affordances of that constant connection. In the 50's, Ellul was basically arguing "The machine doesn't serve you - whatever you think is happening, your whole life shapes around the machine."
Thing is, I think Ellul was ultimately right, not McLuhan. And what's happening now... We're now looking at an advancement in technology which doesn't just allow for the extension of mental labour to farther places, or speeds it up - it outsources mental labour to such an extent that it may not just be a difference in degree, but a difference in kind. If I want to see big anime tiddies online, I don't have to search for art created by humans, whether it be on a pencil and a pad or using all sorts of digital tools to create it yourself - I can ask the AI to create it, and I can tell it to make those anime tiddies jiggle exactly how I want. That's a comic example, but if it writes for us, draws for us, animates for us... What's novel realms (as per the OP's post) are going to be outsourced to the machine? That outsourcing of intricate, even artistic labour, is going to change the type of "technique" by which we organize our society in ways we've never dealt with. What happens when the machine doesn't make us dig a better hole or travel greater distances - but makes it so we no longer have to exercise our minds to create things? That's a scary thought - and what Ellul style technique might arise from it is deeply troubling.