Media Dana White on combatting piracy

What about places like California? I was under the impression that theft is not a crime if it's under 900$?
 
Darkavius said:
Question for anyone who wants to answer. Would you be more willing to pay if the Fight Night cards were free but they held 4 huge events per year that were PPV only? This way the thinking is those 4 events would be loaded with the best fights and the best fighters.
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Nop.
 
FreedomCricket said:
Even $40 for a PPV in the US would be reasonable.

I buy 1 or 2 per year. Makes my conscious feel better.

Otherwise I catch the updates live on this website that updates with video as its happening. Very convenient.
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TaxCutz said:
Iirc, it's not illegal to watch someone else's broadcasted stream. It's illegal to broadcast a stream for others to watch.

However, I just do the ethical thing and buy it if I'm interested.
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For you people that feel bad about it, for what it's worth I've heard they even account for streaming numbers in terms of advertising revenue. Aka they know it's coming/what's happening. And you contribute to the UFC "economy" in a sense by watching and talking about it

Ethics are deeply personal, ofc. It doesn't make me superior or anything, but I can't remember the last time I pirated music, games or movies. Music I get my fill of on youtube/Bandcamp and will buy albums I really like. Movies same though I make exceptions for foreign or out of print stuff. Same with video games. I'm probably an over consumer of video games, and have more than I know what to do with. Legally. Also, books!

They should be paying me to sit through those ad-ridden "free" cards.

There are a lot of good suggestions here to improve the situation. Do they want to? If it improves fighter pay, I'm in favor. Otherwise, buying more $100 PPVs will maybe only get the top 2 fighters on any card more pay.
 
Hellowhosthat said:
I think Dana thinks that people hack streams like they do in Hollywood movies where it's some guy somewhere typing really fast and all he has to do is hire someone who types faster to stop them.
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Post of the day for me! Fuck I laughed.

Only Here for Attachments said:
That's one of 2 things I hope this site is still around for: UFC going out of business, and Dana croaking.
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The Sherdog forums servers will just be a puddle of molten cpu's.
 
Chubi said:
Fight pass doesn't allow you to watch PPV's.
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In my country, Fight Pass includes all UFC fights and all cards (PPVs included) + LFA, DWCS, TUF, Cage Warriors, Shooto, etc. They would probably gain a lot more paying customers if they did the same in the US market. Their product itself is excellent and it's a very convenient way to watch fights.
 
_manhattan said:
Dana need only look at across the boardroom at WWE.

They did away with PPV in favor of the subscription model, which is reasonably priced and offers a lot of bang for the buck, including all the major event shows and back catalogue.
Which incentivized a lot of people to sign up

They still clip streams now and the but they realize this is the new landscape, and adjusting to it has them doing all time record business, worldwide, WITH their biggest asset Roman Reigns as a part timer.
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Weren’t WWE ppvs plummeting and they were lacking star power when they decided to do that though? Pretty sure UFC only needs to hit 100k PPV sales to profit, UFC can usually do some pretty good numbers on PPV with even a decent card and they gained some good momentum and lots of new fans when covid hit.

You could consider right now a low for UFC as far as star power is concerned and they are still doing fine in PPV sales, as awesome as it would be I don’t think they will be switching the model anytime soon
 
I used to split PPVs with buddies when they were 40-50 bucks. I think the last one we split was at the end of 2011 where Mir took big Nog's arm to Snap City.

ESPN+ $11.99/month
PPV $79.99/event

After taxes that's damn near $1200 a year. Most people don't have it like that to drop over a grand for some fights. I love the sport and follow it as much as I can.....but if the streams and rivers dry up I'll just stop watching and look up the results the next day like I did during the dark ages of MMA. If you're the UFC you should factor in streamers when negotiating with the advertisers. More eyes on your product means more exposure whether it's from people buying the event or watching from some other corner of the internet.

The price for the product hasn't been fair for a long time.
 
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GiganticMeat said:
Would they really, though? I would still feel silly paying $45 to watch something in front of my computer. Not to mention at this point I kind of like the stream-chat experience. I think maybe a beefier fight pass kind of thing could work

They've let people get used to this for so long, is an issue. Partly because it actually does work kind of well.

I would pay ~$45 if I were going to watch it with a few people, maybe. Out of principle I would never pay the current prices, especially not with having to subscribe to something first. That thing has no value to me. I won't do it.

I had fight pass but it sucked. To me at least.

It is still likely they would sell more though. It just feels outdated when you consider solo viewers and everything else these days
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Maybe not.. I’d pay $45 though and sub to fight pass if I had to. Every link I find always kicks off when it gets good I see.
 
Quick someone ask him
BjPenn2017 said:
Weren’t WWE ppvs plummeting and they were lacking star power when they decided to do that though? Pretty sure UFC only needs to hit 100k PPV sales to profit, UFC can usually do some pretty good numbers on PPV with even a decent card and they gained some good momentum and lots of new fans when covid hit.

You could consider right now a low for UFC as far as star power is concerned and they are still doing fine in PPV sales, as awesome as it would be I don’t think they will be switching the model anytime soon
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The PPV business as a whole is down, unless youre a megastar in boxing like Fury, Joshua, or Canelo, or still have pull like a Conor or Jon Jones.

For each PPV card, ESPN guarantees UFC, at minimum, compensation equal to 500K buys. So yea selling 100K today for a card is profitable for them under the existing model, because that 100K becomes 600K.

If the UFC was in the wild wild west as WWE once was,
or if ESPN decides for their upcoming media rights renewal that the PPV return on investment isnt quite what they imagine it'd be, maybe the UFC is forced to adapt.
 
method115 said:
Good luck. I had a cousin who used to buy them all because he has the money and doesn't really GAF how much they are. When I showed him the pirated stream when we were both stuck at a party for the Gane v Jones fight he never went back. He asked me for the link that next weekend and has been using it ever since.
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To me that's the real game changer, once a paying customer ends up seeing a stream for the first time, odds are that they'll gladly spend that hundred per month literally anywhere else going forward.

At what point is it too little too late to debut some "all events all for 19.99 a month" model?

I feel like maybe 2 out of 5 avid ppv watchers would pay the monthly subscription fee while the other 3 are never spending another dime on main cards
 
pv3Hpv3p said:
What about places like California? I was under the impression that theft is not a crime if it's under 900$?
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You just gave Dana the idea to charge $900 for PPVs there.

giphy.webp
 
These threads are my favorite. Often by the same clowns complaining about fighter pay. Be a man, get a job, get a friend to split it with. Pathetic.
 
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