Hardy is only a big name due to his talk and british popularity. He was never a great fighter and GSP embarrassingly couldnt finish him when he had him in multiple dominant positions. Do u really think Hardy was better fighter than someone like Semmy?
WW Serra wasnt a big name. Just b/c he outstruck and made GSP tap to strikes doesnt mean he was some world beater or high level competition.
Then theres Strasser, Mayhem, Spratt
Fighters like Kos, Alves, Sherk, Trigg, Diaz arent exactly worlds better than Coleman, Sylvia, Arlovski, Hunt, Rizzo
And Anderson always fighting big name competition........LOL
Leites, Irvin, Cote, Lutter, Bonnar(being a big name b/c u lost a sloppy fight doesnt make u a high level competition, he wasnt even top 30 @ LHW), Fryklund
UFC had alot more media and hype backing their fighters