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It would have been better had they a bigger audience and was more accessible. On the other hand, its not about that, it's about the matches. It sounds like they're going to Brazil in 2015, so I bet that will do wonders for increasing the audience.
ADCC has come a long way since a decade ago, where they had fighters focused on one art, and a bunch of BJJ competitors. Judging from this year (and also the last one in 2011), even the competition has cross trained more, and have added a lot more to their own skill sets.
ADCC is a great counter to major IBJJF competition.
They were originally supposed to go to Brazil this year, but somehow ended up in China for yet-to-be-disclosed reasons. I think what annoys all of us isn't that the event isn't better attended, but that the ADCC's obvious ambivalence toward promoting their signature event misses a huge opportunity to promote the sport as a whole. This is an amazing event that could get some genuine mainstream media coverage if they pushed it the right way, but instead they keep it so hidden that even most jiu jitsu practitioners don't know about it. I mean, there wasn't even a mention of the stream on the ADCC's own webpage.