- Joined
- Oct 13, 2006
- Messages
- 29,539
- Reaction score
- 7,347
He doesn't have the personality or media savvy. Conor was plotting his rise both inside and outside the cage from the beginning. He hired a film crew to produce his own content and sold a series about himself to a bunch of media organizations around the world. He was constantly working on soundbites and little narratives he could feed the media so they could get clicks. He did charitable work which didn't get enough attention and he organized events for fans. He understood the power of celebrity and put a lot of effort into becoming one.
Very few fighters are putting in that effort to help the ufc and media promote them. Most of them just want to train, fight, and hang out with their buddies. I can't blame them for that but it keeps them from getting the maximum attention to become the biggest draw they can be. You need to make it easy for lazy and desperate journalists to boost your profile and for the UFC to promote you.
Very few fighters are putting in that effort to help the ufc and media promote them. Most of them just want to train, fight, and hang out with their buddies. I can't blame them for that but it keeps them from getting the maximum attention to become the biggest draw they can be. You need to make it easy for lazy and desperate journalists to boost your profile and for the UFC to promote you.