If you need twitter beef and twitch streams to get excited about martial arts, that says more about you than it does the fighters.

I didn’t say twitter beefs. Look at what Alastair did to make sure he was a star? The reem series is better than anything that ufc has put out in years.If you need twitter beef and twitch streams to get excited about martial arts, that says more about you than it does the fighters.
I refuse to believe the old farts are just out of touch10-15 years ago many/lots of people talked about MMA at work.
Who was fighting next, it was a pretty regular thing when big cards were coming up.
Now in 2025... nothing crickets.
I think that the UFC and it's owners believe that the fighters becoming more popular is up to the fighters themselves and how they chose to do social media to promote themselves. I think the UFC cares more about it's own brand rather than getting people to know the fighters. Which is ironic because most people who became fans of this sport during the tuf era came to love the fighters not exactly the sport. Problem with that is, once the fighters they are attached to are gone, they lose interest in the sport.I don't think you necessarily need just young people, though they have the added benefit of being able to be fans for hypothetically longer. What need is just "new fans" by being able to appeal to different demographics through different methodologies. And get them to stay around by offering a quality product that will compel them to stay engaged.
F1 has grown increasingly popular thanks to "Drive To Survive" on Netflix giving the personal stories of the drivers and helping fans understand how much time/money/effort/passion goes into racing. They've managed to get a bunch of Americans that have never given a shit about race car driving a way to understand the sport and care about the people involved in it and because of this they've experienced tremendous growth in the US to not only young people but women.
What's the UFC doing different to promote its fighters and help people empathize and care about them? It's all the same old shit (Ultimate Fighter, Embedded) and they added DWCS to further take away from regional MMA and use as another feeder system to get talent into the UFC as cheaply as possible. But the public has almost no vehicle to learn about fighters and fighting outside of the same shitty vehicles they've been pushing for decades now. Not shockingly growth has stunted entirely and is arguably regressing as they continue to water down the product.
They should just Netflix their events. Do they still do PPV? It’s been over a decade since I purchased an event.
Who's his sonI have one coworker who is into it. He trains and his son actually fought in the UFC. Aside from that I don't know anyone who watches anymore. I work Saturday nights so I just read the pbp on here.
locking down that coveted "prime time CBS procedural starring Mark Harmon" audienceOld farts are watching. Average age of a ufc viewer is around 50