No-one really have the wish that the UFC has a 99% monopoly of the MMA market expect them.
A total monopoly would signifty absolute power, and absolute power will only lead to abuse. That is why we support alternatives, like PFL, One, ACA, and medium one like KSW and Rizin.
Like Leto said, if you want to rival the UFC, PFL or the dead Bellator model are not a safe road. Find a local audience, become a KSW, a Rizin, an Octogon, that would be a nice place to start.
It's not even about being a rival to the UFC, it's all about surviving when you are new and building a stable base.
The worst mistake is to sign in the UFC fight pass, pondering them, bowing to them. That is for sure a receipe to disaster. ADCC left the UFC fight pass for a reason. It's not even that great in term of quality and is full of limitations.
All organizations are claiming to be stable even if they are not, and if they are not profitable they will claim that they will be profitable soon. There is no transparency, everyone is basically lying about his financial situation for his better good.
Only ACA and KSW are somehow stable. PFL and One are struggling but managed to save faces left and right. ACA is backed up by a nation indirectly. Same things with KSW. They are national product or supported by local country. KSW is broadcasted by Polsat for instance, and ACA is sponsored by russian corporations.
You've got to be backed up by a nationalist nation and corporations to thrive as a regional organization.
What no-one talk about is how politics make a mess, ACA was under sanction by the US due to ties with Kadyrov, ACA youtube channel for example was deleted. They had to create a new one.
It's really a complex world, but if you want to compete in the UFC, you've got to be from the west. Because of sanctions, an iranian, north korean or russian promotion will always be at a disadvantage against western competitors.
Who is going to win from this cold war between organization ? The clear winner are the share holders.
Tons of people are complaining about the evil monopoly of the UFC, they want a miracle, they want a savior.
I'm not naive enough to believe such things. And even if there were let's say a savior.
An organization smarter than Bellator, wiser than PFL, more ruthless than One, luckier, sharper, stronger, richer, better.
If there was an MMA organization like that, let's call it X who become a serious competitor to the UFC, in the end it won't matter at all.
An MMA organization is first a corporation, let's talk about food, sodas, chocolates, technology, cars, laptops, etc. Some corporations could be rivals, or opponents/competitors to each others with each a different CEO, but could have the same shareholders.
With a simple example :
Corporation A and Corporation B, they appear to be rivals, competitors to each others, or even enemies, but what if I tell you that they are owned by the same shareholders. The same things will go on with MMA itself.
Whoever come on top do not matter to the shareholders, they are winning in both case whoever come on top, or if Corporation A is equally matched with corporation B they are miling the two cows.
Who owns the UFC ? Dana ? Dana White does not even own 10 % of it.
Many critics are talking about the lack of traditions, honor, and values in modern combat sport. Forget about these things they simply do not exist. It's about two things, entertainment and money. Combat sport is ruled by greed.
All what I'm trying to say is, some people want alternatives, they want a savior. The "savior" the MMA organization that is suppose to save them is first before being an organization a corporation. And a corporation is not ethical, but directed by profit, and profit only.
This is not my opinion, I talked with an insider about this. "If BlackRock and Vanguard are not owning you, you are nothing".
Just take a look at TKO before and after merging with WWE. (WWE is fake, it's shitty but the same is happening to MMA) Look -->
Here
There is no hope. If there was a potential rival to the UFC, let's call it X Corporation, it will be quickly given an offer that it cannot turn down, and be owned by greedy people. That's how the world functions.
A lot of people I discussed this issue called me a delusional, and whoever is reading this and is thinking that I'm bullshitting, you are simply not educated enough on this matter to understand it.
Just watch this video, it's a big long but worth the squeeze. It's explained all about shareholders being the same of rivals corporations. Please watch this, and thank me later.
LINK -->
Here. "The truth will set you free"
Who are the shareholders of the UFC ? Who are the shareholders of PFL ? Who are the shareholders of ONE ? They are not the same, right now, but if they become serious rivals to the UFC they will end up with the same shareholders.
Those same shareholders will be the puppet masters of the MMA game.
Right now there is no such a thing as an "UFC Killer".
ACA is more Russia focused than international.
GFL is a joke.
PFL is making a lot of bad moves on the chess board.
One is profitable in Thailand, but not in Asia. They are very good at raising investors and they are keeping doing it without any problems.

No-one will save us from greed.
If an organization ever came to rival the UFC, it will end up like it. Is ONE an example for treating it's fighter better than the UFC ? Not really. The promotion of values, ethics, honor, respect, it's all a marketing bullshit.
Nothing matter, I'm not complaining or anything. No-one will be able to draw conclusion without being on the inside, it's a very misty world, like the british are saying, "follow the money".