Look at it another way. THe UFC has a phenomenal business. They took two top ten fights with four non-draws, made up a couple titles to generate casual interest (which are never guarantees of even getting the title fight hahaha), and sold a PPV off of it. The non-'title' fights were all no-namers also. Phenomenal that they get people to buy that. I was amazed here as this was all UFC brand name and no fighter draws. Just made up titles and UFC brand. People even come back when there are technical issues.