I’ve thought a lot about the promo thing, especially when comparing it to McGregor x Aldo/Mayweather, and basically, I think it’s clear at this point that they put so much in to the McGregor x Aldo feud because they needed/wanted to CREATE a star in McGregor, so it made sense to give him all the opportunities with pressers etc.
With the Mayweather fight, the promo shit was to sell a fight no one needed, that was costing a fortune in fighter salaries, and that was kind of unknown, in a promotional sense.
But at this point a McGregor fight sells itself (basically sold out in a couple minutes), and they’ve still got 228 to promote first. So as soon as they show starts, I imagine we’ll start to see more promo for the McGregor fight.