Millions? How cute.
- September 15, 1978: Muhammad Ali vs. Leon Spinks II
Estimated audience — 2 billion
- October 2, 1980: Muhammad Ali vs. Larry Holmes: The Last Hurrah
Estimated audience — 2 billion
- June 26, 1976: Muhammad Ali vs. Antonio Inoki
Estimated audience — 1.4 billion
- October 30, 1974: Muhammad Ali vs. George Foreman: The Rumble in the Jungle
Estimated audience — 1 billion
- October 1, 1975: Muhammad Ali vs. Joe Frazier III: Thrilla in Manila
Estimated audience — 1 billion
Maybe the UFC and boxing should abandon the PPV model in favor of broadcasting it for free to a much larger audience and making money from advertisers wanting to reach all those eyeballs. A typical 3 hour UFC broadcast contains only 50-55 minutes of fight time on average. That leaves plenty of time for commercials.