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I think its both. While they are afraid to risk proven cash cows, when they do try reboots they're generally not well received. Those are a bit of a half measure though. I'd prefer NEW characters over twenty different versions of Spiderman, but I get why they do it.I wonder who's really to blame for this phenomenon. The writers' fear of losing fans and sales, or the fans fear of change?
The lack of permanent consequences in mainstream superhero comics is kind of what turned me off them. Astro City, Top 10 and some MIllar stuff is as far into capes & tights as I can get anymore. Haven't checked out Invincible yet though.
I prefer alternate continuity myself. Something like the ultimates lets them take established characters in a new direction, and even have lasting deaths, without being saddled with 50 plus years of continuity. The first two volumes of the Ultimates still rank among my favorite comics ever.
If you like the superhero stuff, give Invincible a shot. Just be aware it takes a little bit to get going. A fun take on Superboy transitioning to Superman. I won't get into too much detail because the plot is filled with twists and turns and is very exciting. They can take risks because they're developing the world as they go, so no cries of you CAN'T kill Dudeman, he has seventy five years of history!
Its by Kirkman who also writes the walking dead comic. Which if you haven't read it, is hands down the best zombie comic ever made and is MUCH better than the crappy tv show. In fact TWD is probably my favorite comic EVER, which is really saying something. And Invincible is in my top ten as well, probably even top five.
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