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Why do they need to do anything with Cyborg. Rousey and Cyborg is the matchup we all want to see, just market it as a superfight. They were going to do it with GSP and Anderson, why not with these two?
So they should just risk Rouseys star power for a one off pay off? Yeah, that makes perfect business sense. GSP and Anderson fought in divisions that existed in the UFC already. Both of them would still be able to keep fighting and making the UFC money. And they were both draws already, and they had both lost before. Even if Cyborg would beat Ronda and stay in the UFC, she wouldn't be even a tenth of the draw that Rousey is.