If you can convince people they are still the best and the loss was a fluke it won't damage them, and can even help in the rematch. But if there is no doubt, it definitely hurts.
Ronda would still be a star, but the UFC would lose tons of PPV buys over her career. It makes no sense for the UFC, we both agree.
I don't think anyone would disagree for the UFC it makes no sense.
But for Ronda, as a competitor, this is what puzzles me. Everyone with a drive to be the best such as Ronda, invariably wants to prove they are indeed the top dog.
Not by saying, but by doing.
Examples are plenty (i.e. boxer moving up in weight) even in MMA (Fighters moving up like BJ, Bendo or Silva).
You can even take Cyborg as an example, fighting Jorina Baars at a Kickboxing competition.
I think most people get the financial consequences of taking risk. But that is exactly why it is called a risk.
IMHO this fights needs to happen to solidify Ronda's career. If she does not fight the only other dominant female, as soon as another woman appears on the scene, she will be discarded as Women's GOAT. And the reason would be exactly the fact she rather beat Bethe than take up a challenge.
So yeah.
For Cyborg, it will make her relevant once again (although it's one and done, so I think she will probably retire after that) and a bug payday.
For the UFC, it will be one big Pay plus it may help popularize WMMA even more. Heck, I can see a win-win if Cyborg wins and they use it to open an 145 Lbs division with Cyborg at the top.
And if Ronda wins, they kill the "Ronda is beating cans" and the fact she will have cleaned ALL OF THE COMPETITION, not only in her WC. And this is something unique, that I don't think will ever be topped.
As for Ronda, IMHO this is her destiny, her legacy cemented and unbeaten for the foreseeable future...
Heck, and let us not forget us! The fans!
This fight will be a great fight! A dominant, proven veteran and a brawler against someone who's been honing her technique since she was an infant! I absolutely would love this fight to happen before either loses or starts decaying!
do you disagree?