It's depressing that nobody on the first page mentioned Piper or Flair.
Google Snuka coconut Piper.
i suppose when i was young hot rod was a heel, but ive always been a fan, at least as far back as i can remember.
to me he was teh anti-heel. he was a bad guy, but he was from the same city i am and he was always too entertaining for me to get really mad at, but again, i was young, so i may not remember accurately-- i suppose in that respect he was one of my favourite heels.
when i was young, wwf was around, and I was not really exposed to NWA or WCW so I didnt have much exposure to flair until I was older--flair and those guys werent on tv, whereas wwf and hulk hogan's ricking wrestling was on saturday mornings.
teh other person that i wish I mentioned in the op was bobby teh brain.
he was a wonderfully hateable heel. he was arrogant, conniving, brash, insulting--he was an asshole.
when a manager gets you to the point that you are (rationally or otherwise) screaming at your television, as bobby often did, at least to me, then he is doing his job.
id say that bobby the brain heenan is definatly in my top 5 favourite heels.