Do you like that Paramount bought the rights for the UFC?

[BEATDOWNS]

Russian link will Prevail.

 

[GrantB13]

No PPV is a huge win for fans. I don't think there's much to fear. Can we get any crappier cards than some we've had lately?

 

[krelianx]

For me pricing and availability of the product is secondary to the quality. If the product further degrades, and cards become more diluted still, then I won't care it is free or easy to get. My interest in the sport is so low at this point that all I hope is they don't manage to make things even more bland.

 

[xhaydenx]

So what happens with fight pass? Do we get what would normally have been PPVs on there without paying extra?

 

[Mmmmmmma1234]

If paramount stays at the same price and it's FN and PPV included monthly i might bay for UFC for the first time since GSP was champion.

 

[Thepaintbucket]

From what I understand, ESPN's deal required the UFC to produce so many pay-per-views in a year or whatever, right? What contractual agreement or metrics must be met on the UFC end with Paramount.

Does the UFC receive additional incentives to increase viewership overtime?

 

[Mmmmmmma1234]

I said this will mean the quality will continue to drop

You seemingly refuted that and went "not sure why this is so hard to understand??"

now you're going "yeah the cards will suck but we wont have to pay for it"

Looks like goalpost moving to me

The UFC still have to book their champions and top contenders for fights. I don't see how you can say we're going to get more watered down stuff than Pantoja vs Kai, Nunes vs Aldana, Diaz vs Ferguson, Islam vs Moicano, Pantoja vs Erceg, max vs dustin... the list goes on for 10 years.

 

[usernamee]

The UFC still have to book their champions and top contenders for fights. I don't see how you can say we're going to get more watered down stuff than Pantoja vs Kai, Nunes vs Aldana, Diaz vs Ferguson, Islam vs Moicano, Pantoja vs Erceg... the list goes on for 10 years.

Honestly not sure if this is sarcasm or not lol. But if not, yeah and they have had to book their champions and top contenders this year too, but it's still been nothing but watered down cards.

 

[Scott Stapp]

Two sinking ships share an anchor.

 

[Mmmmmmma1234]

Honestly not sure if this is sarcasm or not lol. But if not, yeah and they have had to book their champions and top contenders this year too, but it's still been nothing but watered down cards.

That's my point it will be same as it's been for a long time

 

[usernamee]

That's my point it will be same as it's been for a long time

It hasn't really been the same for a long time though. It has been a slow but steady decline since the WME purchase and then with the ESPN deal. And my point is that going to a full on subscription deal would likely just keep moving us in that direction even further.

Now, Dana has come out and said there will be four big cards per year with the new deal. We'll have to wait and see for the first year or two to see how that plays out. But if it means that they will be giving us four truly stacked cards per year then that will actually be a win compared to the current climate.

 

[whocares]

I'll judge this by how many no names continue to fill events, the current issue plaguing the sport. Currently sits around 60% for fight nights and 35% numbered cards. time will tell.

 

[Mesos]

What I have trouble understanding are how are these numbers evaluated? How is the UFC worth $8 billion (ESPN deal and Paramount deal combined) when their biggest star (McGregor) has not fought since 2021 and their biggest female star (Rousey) has not fought since 2016.

UFC is worth more than 8 billion. It is currently valued at 12 Billion but now that they have this new deal that will be going way up next year. Might even get close to 20 Billion...

UFC brand keeps growing regardless of past stars leaving because UFC invests in itself the most. They have a consistent, steady growing fan base. They also keep expanding to new countries and get better tv/media deals each time the re-up like what happened here with Paramount.

 

[Neck&Neck]

I was hoping for a special APEX streaming service
All APEX All The Time

As long as I get to see all the Bo Nickals and Chiwiws fights I’m strizaight

 

[podsox]

Watching the mma media immediately going to the negative of the deal is hilarious. They are purely guessing like everybody else

 

[Darkavius]

UFC is worth more than 8 billion. It is currently valued at 12 Billion but now that they have this new deal that will be going way up next year. Might even get close to 20 Billion...

UFC brand keeps growing regardless of past stars leaving because UFC invests in itself the most. They have a consistent, steady growing fan base. They also keep expanding to new countries and get better tv/media deals each time the re-up like what happened here with Paramount.

That still doesn't explain why the UFC is worth $8 billion when their most marketable stars are retired or have not fought in years. I know it's not apples to apples but based on these valuations UFC is more valuable than companies like American Airlines, Yamaha Motors and Wyndham Hotels. All of these are also worldwide. It's good for the company and props to them and maybe even the consumer but I tend to think $8 billion is a very aggressive overpay for a company whose best years were arguably in the mid 2010's. I would think the only reason for that amount is because they have a monopoly on the high level MMA space.

 

[WoozyFailGuy]

From the outset, the price is being cut 90% if you were a paying fan.
For most, this in and of itself is better news than anyone anticipated.
$120/year for paramount+ which I already have because my family watches slop on it, but now I get to watch the PPVs in 4k? Sounds good to me.

I'm guessing the event replays will still be broadcast on Paramount for a few days, then transition permanently over to the fight pass.

 

[WoozyFailGuy]

That still doesn't explain why the UFC is worth $8 billion when their most marketable stars are retired or have not fought in years. I know it's not apples to apples but based on these valuations UFC is more valuable than companies like American Airlines, Yamaha Motors and Wyndham Hotels. All of these are also worldwide. It's good for the company and props to them and maybe even the consumer but I tend to think $8 billion is a very aggressive overpay for a company whose best years were arguably in the mid 2010's. I would think the only reason for that amount is because they have a monopoly on the high level MMA space.

How many airlines does AA compete with? Hundreds, if not thousands.
How many motors does Yamaha compete with? Thousands, if not tens of thousands.
How many hotels does Wyndham compete with? Many thousands and tens of thousands worldwide.
How many MMA promotions does the UFC compete with? Zero.

It's a correct evaluation for a market monopoly which isn't one in name only IMO

 

[Only Here for Attachments]

That still doesn't explain why the UFC is worth $8 billion when their most marketable stars are retired or have not fought in years. I know it's not apples to apples but based on these valuations UFC is more valuable than companies like American Airlines, Yamaha Motors and Wyndham Hotels. All of these are also worldwide. It's good for the company and props to them and maybe even the consumer but I tend to think $8 billion is a very aggressive overpay for a company whose best years were arguably in the mid 2010's. I would think the only reason for that amount is because they have a monopoly on the high level MMA space.

There's some kind of formula that takes into account total revenue, assets, contracts, and etc. and multiplies all that by... something. Classic move by start-ups to pump their valuation as much as possible in order to get big investments and/or loans.

 

[560ti]

and what incentive do they have to stack the numbered cards like they do with the PPVs?

Because it will be a nationally broadcast primetime sporting event. National broadcast sporting events get lucrative advertising revenue.

Putting a UFC 300 level event on national CBS is getting you 10+ million viewers and a shit ton of advertisement space you can sell.