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Like Hollywood then. They make hundreds of movies every year, while the top-10 generate 50% of the revenue. Lots of movies lose money, but the tent-pole movies usually do so much money that they cover for the losses of those low(er)-budget productions.Actually it’s not uncommon form boxing promotion like Top Rank, DAZN, PBC, actually lose MILLIONS per event because athlete pay.
Every event is essentially a giant gamble and they rolling dice. Sometimes they make big profits but taking big losses isn’t unusual