It's quite honestly a shame. I could never be a full-out fan but I sometimes feel he can be somewhat likeable... then it's gone.
There were three distinct moments where I thought I'd be a Jones fan. The Machida (go gets some fans). Immediately after the Gus fight, whereI felt Gus won but accepted there was reason Jones could be seen as the winner. But then Jones gave Gus no credit, and talked about 70% etc... which just pushed me right back to disliking him. Then there was this fight. I went in disliking Jones. Once again, he was so good and seemed to be working on not eyepoking, so I was ready to just tip the cap and consider maybe I could like him if he was making an effort. Then that final moment in the fight, plus the crying remark immediately turned me again.
And I'm not the only one. I know so many people that want to like Jones, mostly because he's a great fighter. But then he talks or acts.... and it's gone.