Dana White didn't make any intelligent moves he was just right time right place
NHB was illegal on cable and getting beat down by the big boxing concerns (budweiser) because they knew it would take the biggest bite out of boxing pay-per-view revenues and not fake wrestling
once NHB made it over that Horizon it was clear sailing from then on out
Dana simply was lucky enough to arrive with his money and partners just as the bandwagon was revving up
The State athletic commissions had to be "convinced" (or bribed) on the sport and realize that it wasn't going to leave a trail of dead bodies in the ring
Dana was just a guy that had money and connections and was lucky enough to have it just at the best time in UFC history
His business partners had the connections to usurp John mcains Budweiser money who was trying to hold it down
Mcains wife was the real troublemaker and her budweiser fortune was the sports main opponant...
"Upon her father's death in 2000, she inherited majority control and became
chair of
Hensley & Co., one of the largest
Anheuser-Busch beer distributors in the United States"
"The violent nature of the burgeoning sport quickly drew the attention of the U.S. authorities.
[28]
In 1996, Senator
John McCain (
R-
AZ) saw a tape of the first UFC events and immediately found it abhorrent. McCain himself led a campaign to ban UFC, calling it "human cockfighting", even sending letters to the governors of all fifty US states asking them to ban the event.
[29]
Thirty-six states enacted laws that banned "no-hold-barred" fighting, including New York, which enacted the ban on the eve of
UFC 12, forcing a relocation of the event to
Dothan, Alabama.
[30] The UFC continued to air on
DirecTV PPV, though its audience remained minuscule compared to the larger cable pay-per-view platforms of the era"
"After the long battle to secure sanctioning, SEG stood on the brink of bankruptcy, when
Station Casinos executives
Frank and
Lorenzo Fertitta and their business partner
Dana Whiteapproached them in 2000, with an offer to purchase the UFC. A month later, in January 2001, the Fertittas bought the UFC for $2 million and created
Zuffa, LLC as the parent entity controlling the UFC.
"I had my attorneys tell me that I was crazy because I wasn't buying anything. I was paying $2 million and they were saying 'What are you getting?'"
Lorenzo Fertitta revealed to
Fighter's Only magazine, recalling the lack of assets he acquired in the purchase. "And I said 'What you don't understand is I'm getting the most valuable thing that I could possibly have, which is those three letters: UFC. That is what's going to make this thing work. Everybody knows that brand, whether they like it or they don't like it, they react to it.'"
[34]
With ties to the
Nevada State Athletic Commission (
Lorenzo Fertitta was a former member of the NSAC), Zuffa secured sanctioning in Nevada in 2001. Shortly thereafter, the UFC returned to pay-per-view cable television with
UFC 33 featuring three championship bouts"
"McCain may have been influenced a great deal by those in boxing; his wife, Cindy, had inherited one of the biggest Budweiser distributorships in the country from her father, Jim Hensley, and Budweiser had a long-time relationship with boxing, where it had pumped a lot of money into sponsoring the sport. Then there were the numerous gratuities McCain had taken from boxing promoters. Whatever the motivation, he already had an agenda laid out, and that agenda was to bust up the sport of mixed martial arts any way he possibly could"
https://en.m.wikipedia.org/wiki/Cindy_McCain
https://en.m.wikipedia.org/wiki/Ultimate_Fighting_Championship
https://www.boxinginsider.com/mma/john-mccain-enter-the-opportunist-sports-biggest-enemy/