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Ask Bendo, Phil Davis, Josh Thomson and other guys that are moving from UFC to Bellator. After Reebok deal Coker's phone has been ringing.
& out of those the only UFC wanted to keep was Henderson.
UFC lost one fighter that they cared about since Reebok.
Since then they have signed every other fighter they wanted to new or extended deals and signed way more prospects than Bellator.
I get disliking Zuffa because they give enough reasons, but Coker himself said they are not going into a lot of bidding wars, because they cannot afford to.
Spike TV has been downgraded and they are bringing in less revenue than they were and all Bellator is to them is cheap programming.