- Joined
- Jun 1, 2007
- Messages
- 37,171
- Reaction score
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I'd buy sherdog. Forums are making a comeback.
Sherdog.com is a leading online platform for mixed martial arts (MMA) news, fighter databases, event results, rankings, interviews, videos, and community forums, with a focus on UFC, Bellator, and other promotions. Founded in 1997, it’s widely regarded as the “industry pioneer” in MMA coverage and maintains a global audience, including over 60,000 registered forum members. It’s affiliated with ESPN for content syndication and podcasts, enhancing its reach.
Based on available data, Sherdog generates an estimated annual revenue of around $10.2 million, primarily from advertising, sponsorships, and content partnerships. Traffic metrics show strong engagement: approximately 21.5 million monthly visits as of mid-2023 (with sessions averaging over 17 minutes), a global ranking around #6,300, and a core audience in the US, Canada, and UK. Recent indicators suggest sustained popularity, with active coverage of major events like UFC 321 drawing live community participation.
Valuing a niche media site like this involves multiples of revenue or earnings (typically 3-7x for digital publishers, depending on growth and profitability). Automated tools estimate its worth at about $52 million, which aligns with a conservative 5x revenue multiple for a mature, traffic-heavy asset in the booming MMA space (global MMA market valued at $1.5B+ annually). This is approximate—actual sale value could vary based on buyer synergies (e.g., sports media acquisition) or financial audits—but I’d peg it in the $40-60 million range.
I was curious about that! Worth a lot more than I thought!
I would have @Kowboy On Sherdog money