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I think Rock's true babyface run I remember the most was sadly when him and Jericho were tearing down Steph/Shane along with Booker T and Rhyno during the Invasion storyline.Maybe you're right in retrospect (and as a far more avid follower), I just recall the crowds not having that shit at all. I was a preteen though the Attitude era so a lot of my actual memories are vague, it's incredible and a testament to the product that I even remember what I do with such fondness. When did The Rock pull about even with him in terms of popularity, was it by WM17 or earlier than that? I don't even recall when Rock went full bore babyface, and it feels like he switched back and forth more than once between 1997-2001.
Rock's first face turn was in 1999 though when he lost the belt to SCSA :
I think he started pulling even with him around that same time in terms of popularity. SCSA, The Rock, and Mick Foley with Kurt Angle right behind them are what made the Attitude Era what it was.
"I'm here tonight, to tell you... that I think the McMahon Helmsley era... kind of sucks"