The Fertita Brothers sold all of their shares for 4 billion. Dana White did not.
Zuffa LLC has sold UFC for almost $4 billion to a group led by talent giant WME-IMG, with the official announcement of the sale made Monday morning.
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Every source still says he is a 9% shareholder in the company's profits.
Dana White has been the president and public face of the UFC for many years, during which time he has presided over the promotion's meteoric rise to the top of the mixed martial arts world.
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Who Owns the UFC in 2023? Exploring ownership changes, Dana White's stake, and Endeavor Group's majority ownership.
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The ownership structure of the Ultimate Fighting Championship (UFC) has undergone significant changes over the years, with various entities and individuals holding ownership stakes. Dana White, as the long-standing UFC President, has played a crucial role in the organization's success and...
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We won't know how much he still owns after the TKO/Endeavor merger, which is supposed to close in 2025. We don't know how big of a stake he has in Endeavor either.
Even if his current stake in the UFC is 0%, he has owned a huge chunk of the company for decades.