why do you people care about this.
vs is in the business of selling lingerie to as many people as they can. they dont make money from losers jerking off to their models. how is that difficult to understand.
This is a great post. Agreed.
It is very interesting to see the shift though - I think this video was sort of fascinating as a reflection of how this kind of advertising is shifting. The first shot of the big mama being raised up on, presumably some kind of freight elevator, as seen from below with her giant mottled thighs was simply not something you'd EVER see in this kind of a show even 15 years ago. Granted, the cameraman cut away from that unflattering shot almost immediately.
On the one hand, advertisers want to convey sexiness and confidence by having their models be absolute smokeshows - that's the classic method. I think as the average american gets fatter and fatter, though, this method doesn't work as well because a contrary force starts to gain more influence.
Women are still instinctively drawn to the slim sexiness of beautiful models, but are also increasingly feeling alienated from them as the size of the average woman is getting further and further away from the model. So, the compromise is to put these chunky boss-bitches on the catwalk to try and bridge the gap - turn down the sexy, keep the confident at max settings and turn up the fat. It's like they're trying to hit the sweet spot of "still attractive, but not so skinny that consumers can't imagine being her without years of dieting."
- that's one theory. Or it could be that the patriarchy is slowly but steadily losing its vice-like grip on the images of femininity and the beauty that's always been associated with bigger women is finally being appreciated and celebrated.
but I doubt that one, I think it's the fat chicks are easier to empathize with by the average american land whale theory.
You though you were clever trying to blame your friends for that one.
