Well, I think this reflects what ppl find entertaining... At the end of the day, they won't be losing years of their brain life for no money... And now, fans love the press conference drama, the theatretics, so it ends up seeming kind of drama ridden in many ways because fans love it and if they can act a certain way because "fighting doesn't matter if they don't have charisma" as some say, fighters will act gladly to earn more than ever, which is still shit compared to what the UFC gets, compared to earning enough but shit as fuck to getting brain damage in the fights... The techniques, abilities, fighting prowess is only getting better, tho the feeling of less soul is more because fans appreciate the narrative, well they do, when old fans liked moreso the fighting in itself...