Possibly both....
I don't get why I can look in one online shop and figure X is like $10.00 , look in another and it's $28 , maybe at a slight premium to the RRP. Go back to the first shop and think I'll pick up another thing, item Y to justify shipping costs...that item Y is now $28 in the first shop but like $10 in the second shop....but this item Y seems to be in-stock everywhere cheaper... it's like did one of you buy 50 of this figure and need to get rid of it and two of the other figure or something?
I mean I'm happy for competition but it does make me scratch my head when an item very cheap in one shop is full price or close in another store still... and it's a common item - most places are selling off The Eternals figures cheap over here ( it's either that or give them away...) but one place still is selling them near full price - there's loads knocking around even with the BAF , no-one seems to want them at the discount price so why on earth would you be trying to sell them at full price or close enough...?