- Joined
- Mar 23, 2019
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It’s a fair question. Could Randy Couture have sold less PPV if he’d tried to be a pro wrestling heel and screwed it up? Possibly. Would Anderson Silva, Demetrius Johnson, Volkanovski, or other great fighters who are a tad vanilla have lost anything? I’m not so sure.
While I would NOT want to see dozens of fighters try to be Conor McGregor or Chael Sonnen as an outside observer, were I advising a fighter I think I would have a hard time making the case that giving it a shot could backfire in a manner that had materially adverse financial consequences.
I honestly suspect they would have, or at least could have. I've seen enough evidence to suggest that it's entirely possible, even outside of my compunctions as a fan from watching a sport filled with everyone rewatching old McGregor interviews attempting to recycle his old lines.



