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It's a business thing rather than a sports entertainment thing
They are building a league with franchises so they can end up selling the franchises as the price of NBA, MLB, etc. franchises are going too high. It leaves a lot of potential buyers (VC funds, ex-minor league owners who cashed out, investor consortiums, etc.) that cannot buy even a MLS franchise but are interested by the sports franchise investments. MMA being a hot sport, you can sell this investment to your own investors if sports is one of your investment theme
Same as PFL wanting to make money by telling investors they have PFL Tournament, PFL MENA, PFL Europe, Road series to Dubai, etc., the GFL wants to make money by creating franchises and selling them to investors
They are building a league with franchises so they can end up selling the franchises as the price of NBA, MLB, etc. franchises are going too high. It leaves a lot of potential buyers (VC funds, ex-minor league owners who cashed out, investor consortiums, etc.) that cannot buy even a MLS franchise but are interested by the sports franchise investments. MMA being a hot sport, you can sell this investment to your own investors if sports is one of your investment theme
Same as PFL wanting to make money by telling investors they have PFL Tournament, PFL MENA, PFL Europe, Road series to Dubai, etc., the GFL wants to make money by creating franchises and selling them to investors