Subliminal messaging in UFC 173 Promo

[acidic]

Stream it is

 

[Xaa]

Lots of shills ITT. You can tell because they don't respectfully disagree with TS or refute his point, rather they simply say "hahaha tinfoil, chemtrails, you're so retarded TS!"

Commercials don't normally command. "Buy" is a command.

Most commercials offer something. "On sale now". "Available now".

Was it subliminal? Just as much so as the "rats" example above. It was on screen for a split second. It changed position a few times. Would you really notice it if you weren't looking for it?

It was certainly intentional. It wasn't a sales pitch. It wasn't trying to convince you of anything. It was a command, a split-second one at that.

Well, I did refute it in post 40. It simply is not subliminal. To be fair, TS gave almost nothing to refute, a thread title claiming a promo is subliminal and then an OP that shows screen captures of the word buy.

This is in no way subliminal. The "Rats" example is also not subliminal, it is completing the word bureaucrats as the word is being stated.

The entire commercial is a sales pitch. Commercials come with varying levels of enticement including commands. "Be there, be there, be there!"

There is just no substance to the TS's assertion that this is subliminal or in any other way deceptive or uncommon advertising.

His (and your) claims that people who disagree are shills is laughable and shows his point cannot stand up to disagreement by implying that anyone who disagrees must be paid to do so.

 

[August West]

Well, I did refute it in post 40. It simply is not subliminal. To be fair, TS gave almost nothing to refute, a thread title claiming a promo is subliminal and then an OP that shows screen captures of the word buy.

This is in no way subliminal. The "Rats" example is also not subliminal, it is completing the word bureaucrats as the word is being stated.

The entire commercial is a sales pitch. Commercials come with varying levels of enticement including commands. "Be there, be there, be there!"

There is just no substance to the TS's assertion that this is subliminal or in any other way deceptive or uncommon advertising.

His (and your) claims that people who disagree are shills is laughable and shows his point cannot stand up to disagreement by implying that anyone who disagrees must be paid to do so.

I never claimed people who disagree are shills. I claimed there were many ITT that were shills, and said they could be identified by their mocking attitudes and lack of counterpoint. You yourself admit that your words in post 40 refuted the OP, so obviously my label of "shill" does not apply.

I certainly did not claim that anyone who disagrees with TS must be paid to do so.

Many, including yourself, fail to understand what qualifies as subliminal advertising. It isn't some miniscule or invisible object placed in an ad that only your subconscious can detect.

That's silly. If you can't see it, your brain cannot process it and it will have no effect.

Subliminal advertising is more about misdirection and the insertion of an idea into your brain without conscious knowledge. A big-tittied bikini-clad girl holding a sign for Joe's Crab Shack on the side of the road could well qualify. You're driving down the road, you see a big set of tits so you look. The entire time you're focused on the knockers as you quickly drive by. Someone asks you soon after what you were looking at and you respond in vivid detail about the large breasts on the young lady and how hot she looked, sign never noticed.

You did see the sign though, you simply weren't paying attention to that. It wasn't hidden, it wasn't written backwards or anything silly like that. But when asked a few days later about a good place for seafood, you might very well respond with "Joe's Crab Shack", because your brain saw the sign and associated it with a pleasant experience.

Now take this commercial. During the time when the "BUY" is flashed on the scene, the viewer is probably consciously focused on the smaller words in normal font detailing the time and place of the event in the middle of the scene. You're consciously reading the date and details, but then out of nowhere your peripheral sees "BUY" flashed in a few locations on scene for a split-second.

The director of the commercial obviously intended for your attention to be focused on the middle of the screen reading. That's why they placed all the normal details there for you to see and read. Then they intentionally flashed this "BUY" around the edges of the scene. Why? To implant the command into your subconscious. Subliminal advertising.

 

[Xaa]

I never claimed people who disagree are shills. I claimed there were many ITT that were shills, and said they could be identified by their mocking attitudes and lack of counterpoint. You yourself admit that your words in post 40 refuted the OP, so obviously my label of "shill" does not apply.

I certainly did not claim that anyone who disagrees with TS must be paid to do so.

Many, including yourself, fail to understand what qualifies as subliminal advertising. It isn't some miniscule or invisible object placed in an ad that only your subconscious can detect.

That's silly. If you can't see it, your brain cannot process it and it will have no effect.

Subliminal advertising is more about misdirection and the insertion of an idea into your brain without conscious knowledge. A big-tittied bikini-clad girl holding a sign for Joe's Crab Shack on the side of the road could well qualify. You're driving down the road, you see a big set of tits so you look. The entire time you're focused on the knockers as you quickly drive by. Someone asks you soon after what you were looking at and you respond in vivid detail about the large breasts on the young lady and how hot she looked, sign never noticed.

You did see the sign though, you simply weren't paying attention to that. It wasn't hidden, it wasn't written backwards or anything silly like that. But when asked a few days later about a good place for seafood, you might very well respond with "Joe's Crab Shack", because your brain saw the sign and associated it with a pleasant experience.

Now take this commercial. During the time when the "BUY" is flashed on the scene, the viewer is probably consciously focused on the smaller words in normal font detailing the time and place of the event in the middle of the scene. You're consciously reading the date and details, but then out of nowhere your peripheral sees "BUY" flashed in a few locations on scene for a split-second.

The director of the commercial obviously intended for your attention to be focused on the middle of the screen reading. That's why they placed all the normal details there for you to see and read. Then they intentionally flashed this "BUY" around the edges of the scene. Why? To implant the command into your subconscious. Subliminal advertising.

I don't think we can agree because you have a very loose definition of "Subliminal Advertising" that includes cases where the message is in no way subliminal.

The fact that the OP found it without prodding from the thread indicates it is perceptible meaning it is not below the threshold of consciousness. You are able to see it.

Also, the context is kind of ludicrous. They are already planting the idea into your consciousness. Everyone knows the purpose of the commercial is to get you to buy. If this were planting the command into your subconscious it would simply be redundant.

In your example, if I know the sign was for Joe's Crab Shack, the woman was just an enticement to look at the message. You don't suggest that drivers would see only the woman, but then find themselves at Joe's do you? That isn't how the mind works or how subliminal messaging works. The sign, like the word buy and the word bureaucrats and rats for that matter were all perceptible at the conscious level. Just because focus is elsewhere doesn't make them subliminal. If I focus on my wife speaking to me (fat chance) and don't hear the TV, that does not make the programming subliminal.

In any case, I see where you are coming from, but it just isn't subliminal or really in any way deceitful or below board.

I honestly think the many of the people calling the TS stupid actually hold the opinion even if it is unproductive to share.

 

[Jorge Luis Borges]

 

[schwe30]

 

[SewerPirate]

Thanks for the reminder that I need to buy this.

Also you are a goof.

 

[Mavadorov]

some illuminati shit stillsz

 

[Alexandergreat3]

as per the folks of /r/mma

BEWARE ZUFFA SHILLS ARE EVERYWHERE IN THIS THREAD. IF IT WASN'T SUBLIMINAL THEY WOULD GIVE INFORMATION ON WHERE TO BUY TICKETS/PPV FROM AND IT WOULDNT BE FOR FRACTIONS OF A SECOND. STAY FROSTY FOLKS. ZUFFA LLC MARKETING DEPARTMENT IS SLOPPY YET DETERMINED.

Hahaha, cheesy! Whoever the ads director is, he probably graduated at the bottom of his film school.

 

[AvengeAll]

Fans vote with their wallets and they have been sending their message loud and clear!

 

[August West]

I don't think we can agree because you have a very loose definition of "Subliminal Advertising" that includes cases where the message is in no way subliminal.

The fact that the OP found it without prodding from the thread indicates it is perceptible meaning it is not below the threshold of consciousness. You are able to see it.

Of course you can see it, any ad would not be worth anything if it couldn't be seen.

Again, I think you're misunderstanding what constitutes subliminal advertising. It isn't something that is imperceptible to the senses. It is simply something that is perceived indirectly, not rising to the realm of conscious thought. A quick search yields this CBS article with examples of their opinion on the "10 Best Subliminal Ads Ever Made".

http://www.cbsnews.com/news/the-10-best-subliminal-ads-ever-made/

Now of course you can visually see all these subliminal cues when they are pointed out. "Hey! There is a woman in the Camel logo beckoning enticingly!" That doesn't mean they're not subliminal. Until someone pointed it out, you saw a camel standing in the desert. Anyone looking closely can see the woman figure though, many no doubt did without it being pointed out. That doesn't disqualify it as being subliminal.

By the way, I don't think there is anything morally wrong or deceptive about subliminal advertising. It isn't some magically hypnotic suggestion that will make Lisa suddenly fall in love with Screech.

 

[Spinoza]

So its a subliminal ad trying to get you to buy the ppv, during a full length ad advertising a ppv?
Are you people retarded?

Came here to say this. People are upset because they are secretly trying to get you to buy the PPV, while simultaneously overtly trying to get you to buy the PPV?

dafuq

 

[Phil Galdong]

Lots of shills ITT. You can tell because they don't respectfully disagree with TS or refute his point, rather they simply say "hahaha tinfoil, chemtrails, you're so retarded TS!"

Commercials don't normally command. "Buy" is a command.

Most commercials offer something. "On sale now". "Available now".

Was it subliminal? Just as much so as the "rats" example above. It was on screen for a split second. It changed position a few times. Would you really notice it if you weren't looking for it?

It was certainly intentional. It wasn't a sales pitch. It wasn't trying to convince you of anything. It was a command, a split-second one at that.

Excellent post.

And to all the people claiming it's not a subliminal message: I didn't notice it when I first saw the promo, did you?

 

[Furious George]

nice to see the Zuffa shills go for lunch break and the actual rational fans come on here and discuss.

 

[Furious George]

they're trying to turn us gay the homosexuals invented bisexuality to try to trick us into doing things its not real if you think you can be "bi" without being gay you are wrong i know dont believe the hype it has happened before it will happen again

This is pathetic. making out like people who thinks its a subliminal image are right wing conspiracy theorists.

I'm all for gay rights. Don't try and spin this, go tell your marketing boss it isnt working

 

[Emporio Alnino]

Stream it is

this

 

[Furious George]

also, reading through lol at everybody who says "ITS AN AD, OF COURSE IT SAYS BUY"

Previous UFC ads - On screen for ten seconds "BUY TICKETS AT TICKETMASTER.COM" etc

This flashes on seconds for fraction of a seconds and has NO information about buying.

Try and refute this you set of shills

 

[Floki]

Oh yeah, the showing admirable people doing things or using products, that's an entirely different concept than subliminal advertising. But it's all under the umbrella of advertising psychology...which is in essence, mass psychology.


And the RATS ad was presented in such a way that it was very hard to detect consciously (but your subconscious sees all). Same concept as a good magician. You can pay attention to try to figure out the tricks, but the good ones misdirect you enough that you pay attention to the wrong thing.

Here's the ad. Even paying close attention to it, if you didn't know RATS was there...would you really have noticed it consciously?

[YT]2NPKxhfFQMs[/YT]

quoting to watch later... at work

 

[Floki]

Stream it is

your av and this post went perfect together... lmfao

 

[Xaa]

People who study political deception and psychology for a living, disagree with you.




http://news.bbc.co.uk/2/hi/in_depth/americas/2000/us_elections/election_news/923335.stm


Nevertheless the advert has been pulled to save the Bush campaign from any further embarrassment.


"Conspiracy theories abound in American politics, but I don't think we need to be subliminal about prescription drugs." -

George W Bush



Alex Castellanos, who made the ad for the Republican National Committee, has fuelled the controversy by apparently changing his explanation as to how the word "rats" came to appear in his advert.

Renowned as a maker of attack ads for political campaigns, Mr Castellanos claimed initially that the use of the word was "purely accidental".

By Wednesday he had admitted that the word "rats" was "a visual drumbeat designed to make you look at the word bureaucrats."




Mr Bush's protests that the word was not intentionally placed in the advert have been questioned by media analysts.



"The word is so carefully superimposed. It's not like it just randomly appears on the screen," says Darrell West, an expert on political advertising at Brown University.




Bush campaign ad
Purely accidental? The letters R-A-T-S momentarily dominate the screen
Lynn Vavreck, from the Department of Political Science at Dartmouth College agrees. "Somebody made this frame specifically. You can see the word is in a larger font and comes on top of the previous text."


I first heard about the RATS ad in a psychology text book for one of my college courses, in a section about subliminal advertisements. Of course none of that proves it was intentional, but I whole-heartedly believe it was.



But about the UFC commercial...I don't believe that was deceptive or subliminal in any way.

I'm not sure they do disagree with me. They are political advertising specialists. Because Rats was clearly visible and perceptible on the screen in its full form, it wasn't subliminal, it was misdirection. If it were just one frame, not perceptible at full speed, that would be subliminal. Because it was perceptible, it wasn't subliminal.

I do agree with them (and you) that it was on purpose to misdirect the message. Subliminal isn't everything that is quick.