I disagree with Spider-Man (or any comic book movie) having to strictly be a kids movie.
If you think that's what I said you completely missed my point. A "strictly for kids movie" would be Gnomeo and Juliet.
With Homecoming, you can probably make that case but more because of how young this Spider-Man is and not because it's Spider-Man.
If you think someone came up with comics about a man with spider powers for a reason other than kids, you're crazy. The character is, and always has been, intended for kids. Anyone who expects deep philosophical exploration or heavy emotional fare from a story about a kid in spandex fighting vulture and rhino-men with webs, doesn't know what they're looking at.
For instance, sticking (pun absolutely intended) with the Spider-Man franchise, I enjoyed and still enjoy watching Spider-Man 2 (the Raimi one, of course) and I am in my late 30's.
I'm sure a lot of 40 year olds enjoyed it too. That doesn't change the intent of the character or the movie. The goal wasn't "let's make sure adults really feel this" it was "let's make sure every 10 year old is Spidey for Halloween and asks for him at Xmas".
I'm not defending it or saying it's a noble, artistic endeavor, nor am I saying it's campy, capitalist shit. I'm just saying anyone faulting comic book movies for being "kiddy" or humorous has no idea what they went to see.
I wouldn't say that was strictly made for kids (although kids were able to enjoy it).
This is framing it completely backwards. It's a movie for kids that adults are able to enjoy. Not a movie for adults kids can enjoy.
Also, just because it's made for kids, it doesn't mean it's above criticism (don't listen to George Lucas).
Never even remotely implied that.
M Pixar has shown us that you can make stuff that appeals to both kids and adults if you take it seriously and put some serious effort into the production.
Anything can be appealing to everyone if it's done well. That doesn't change who the character is or who he was intended to appeal to.
I wouldn't say all comic book movies are made for kids. I would hesitate showing the Dark Knight to very young kids and I would definitively not show them Deadpool.
You're talking about 1 movie directly intended for adults with the darkest comic book character there is, and a character who's entire appeal is being too coarse for children.
A teenage kid running around in spandex stopping armed robberies with spider webbing is not, nor has it ever been a character made to appeal to adults. Come on guys.
Like the movie, hate the movie, just don't complain about comic book movies because they're too funny or too kiddy. That's assinine. That was my point here.