Ronda doubled down when she went heel. You can only do that if you're truly a once-in-a-generation fighter. It all blew up in her face when she got KTFO'd by one of the only full-time fighters she's ever faced, and one who also happens to be quite personable and respectable as a sportswoman.
So now she's just an angry, mean, cocky fighter with a pathetic/fake mean-mug and a grating personality. When you're not the best in the world, that combination isn't so great for marketing, eh Ronda? I wouldn't wish ill will on anyone other than to say that this is the bed she made. She'll need to lie in it for a while, then perhaps she can learn from it and recover her image and career.