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It is... I just checked. You can check too!If that was the case, the question would be whether sherdog opted in or did not opt out, and that question would only be asked... if Sherdog was being sued for sharing information, and they want to claim they didn't knowingly share information with facebook.
Which brings up the question, is the failure to choose not to opt out, a knowing action?
If we are trying to create an analogy of Sherdog's sharing with facebook to UFC's sharing with facebook...
Which I will add, I have no clue if sherdog is sharing stuff with facebook.
Facebook -> Account -> Settings & Privacy-> Settings -> Your Facebook Information - > Off Facebook Activity
Sherdog was the first one on my list. I only checked because you brought it up. I don't know the actual law... I know that all of these companies share information to advertise to us, it is how they make money.