A lot of the articles on it are avoiding mentioning any nefarious rumors.
“Following many conversations together about next directions and future opportunities,
Nickelodeon and our long-time creative partner
Dan Schneider/Schneider’s Bakery have agreed to not extend the current deal,” a Nickelodeon spokesperson told
Variety in a statement. “Since several Schneider’s Bakery projects are wrapping up, both sides agreed that this is a natural time for Nickelodeon and Schneider’s Bakery to pursue other opportunities and projects.
“Dan and his Schneider’s Bakery team have created a string of lasting, groundbreaking hits over the years including ‘iCarly,’ ‘Drake & Josh,’ ‘Victorious,’ ‘Kenan & Kel’ and the current number-one hit show on Nickelodeon, “Henry Danger.” We thank Dan and his Schneider’s Bakery producers, executives and social media team for their immeasurable contributions to Nickelodeon, and we wish them the best in their future endeavors. And Dan and Schneider’s Bakery are proud of the work they did together with Nickelodeon and will always remain big fans of the network.”
Nickelodeon trying desperately to avoid embarrassment and possibly litigation.
