Always a few bandwagoners who buy are persuaded by racist notions.
Completely false. This has nothing to do with capitalism. There was no free market response. Furthermore, observing recent history, in these instances where the "collective voice" of the "commoner" (we aren't a feudal state with "nobility", btw) was used to oppress the voice and livelihood of the speaker, as with Brandon Eich, Donald Sterling, or Roseanne, the precise opposite effect had been observed. Profits were up, sales were up, users/attendance was up, and those "social media hysterics" were, indeed, limited to complainers who don't buy anything from the people they're criticizing, and certainly don't drive markets. There is defense of this couched in business strategy.
I know you guys are trying to understand these concepts about capitalism and the free market, in order to deploy them in service of your agenda, but you clearly don't comprehend their rudimentary mechanics. Perhaps you're simply ignorant to the reality you take for granted.
I'm trying to help you cure your racism by addressing your ignorance. Ignorance is a Petri dish for destructive forces like racism.