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It would help build Bellator's legitemacy as many people still think of Bellator as a UFC reject and retirement promotion. Patricio becoming UFC FW champ, or even being top 5 for a while, would bring tons of attention to the other guys in Bellator.
It's a balancing act, which I feel they have gotten better at recently with letting guys like Burlinson, Mandy Bohm, and Chris Duncan compete in DWCS or UFC.
I don't think they let them do that as such though. They just didn't re-sign them or couldn't offer them fights when they weren't coming to Europe as much.
I'd be interested to see what happened if the UFC decided they wanted Emmanuel Sanchez for example, would they let someone like that go?