Lex Luger from Summerslam 93-Wrestlemania X: Miscast as the next Hulk Hogan, Lex's face run saw him portrayed as Hogan 2.0 with the Lex Express and going all the way with the patriot gimmick.
Winning by count-out against Yokozuna and celebrating make him look like a idiot since he didn't win the title. Bret Hart being the more popular of the two come Wrestlemania time and there goes any chance of a world title/main event. Badly booked and miscast, Luger had no chance of becoming a permanent main eventer in the WWE.
Lex can be a excellent face as seen in his feud with Ric Flair in the 80's and the NWO is just the WWE saddled him with the wrong gimmick and bad booking at his window of opportunity to be a main-eventer in the WWE.
I'm sure there countless examples throughout the decades of main event pushes that went badly, no matter the promotion.
Winning by count-out against Yokozuna and celebrating make him look like a idiot since he didn't win the title. Bret Hart being the more popular of the two come Wrestlemania time and there goes any chance of a world title/main event. Badly booked and miscast, Luger had no chance of becoming a permanent main eventer in the WWE.
Lex can be a excellent face as seen in his feud with Ric Flair in the 80's and the NWO is just the WWE saddled him with the wrong gimmick and bad booking at his window of opportunity to be a main-eventer in the WWE.
I'm sure there countless examples throughout the decades of main event pushes that went badly, no matter the promotion.