Obviously you can win your way to the top like those you listed but crap tier fighters like paige, calderwood, the girl that did ninja warrior, pat Barry girlfriend etc are constantly higher on the card than they should be based only on looks
If people talk about you and want to see you you'll be higher on a card. You still need to perform to make it to the top. Both men and women. Paige had to beat herrig impressively to go to another level and then got knocked back down.